A Brand is an individual or company, typically the original creator and/or manufacturer of a product.
Brands are empowered to display their products, update their catalog with their latest offerings and make and reinforce connections with Sellers who distribute and market their products.
The Brand retains full editing and publishing control over all products attributed to their brand on Yodify. Any other entity can suggest changes for their final approval.
A company invents and manufactures automotive batteries. They have a variety of batteries for different vehicles and supply their product to mechanics and department stores across the globe. To showcase their products on Yodify they would create a Brand, allowing each of their distributors to connect with and sell their products.